Listening clearly (By Seth Godin)

It’s entirely possible that people aren’t listening closely to you any more.

There’s so much noise, so much clutter… hoping that customers, prospects, vendors and co-workers will stop what they’re doing and listen closely and carefully enough to figure out what you mean is a recipe for frustration.

Perhaps there’s an alternative. Maybe, instead of insisting that people listen more closely, you could speak more clearly.

That’s what great design and great copy do. They speak clearly so that people don’t have to listen so hard.

Author: Michael Pelizza

Documenting my road to entrepreneurship in hope of bringing value

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