Does a product have to be remarkable enough or is it fine for it to be just average?
Many products marketed for the mass are just average.
Seth Godin, in the Purple Cow, points out how being average and boring can be dramatically riskier than being remarkable.
The idea that the product is the marketing itself just works. Think of the Colosseum, no need to apply any marketing around the product as the product does the marketing itself.
Why do most companies play it safe and just create average products that cater to the mass, instead of striving to be remarkable?
Would love to hear some opinions on this!