Is it remarkable enough or too risky?

Does a product have to be remarkable enough or is it fine for it to be just average?

Many products marketed for the mass are just average.

Seth Godin, in the Purple Cow, points out how being average and boring can be dramatically riskier than being remarkable.

The idea that the product is the marketing itself just works. Think of the Colosseum, no need to apply any marketing around the product as the product does the marketing itself.

Why do most companies play it safe and just create average products that cater to the mass, instead of striving to be remarkable?

Would love to hear some opinions on this!

Author: Michael Pelizza

Documenting my road to entrepreneurship in hope of bringing value

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s